Hitting stray animals is one of the most unavoidable accidents for most drivers. In fact, aside from vehicle collision, this is found to be one of the top reasons why cars suffer from front-end damages. If you are regularly driving through wooded areas with wildlife, you know that there is a high chance that you will meet such an accident no matter how careful or wary you might be. For such instances, investing in quality bullbars makes perfect sense.

What are Bullbars?

Bullbars are protective add-ons installed at the vehicle’s front-end that shields all the important components found there, such as the bumper, grille, and headlights. Apart from protection, it also helps improve the aesthetics of a vehicle. Once this accessory is in place, your car’s front-end is going to look sturdier and bigger. All in all, it instantly makes vehicles look more impressive.

There are now extensive options you can find in the market. Car owners must be careful in choosing the right one for their car and their specific requirements. Bullbars are made from a variety of materials such as aluminum tubing, welded steel, polyethylene, and molded polycarbonate. They have different characteristics, which is why it is important for drivers to carefully choose the right one for their vehicle.

Help Buyers Choose the Right Bullbar for Their Needs

Bull bars are meant to protect drivers and their vehicles from animal collisions. For people who drive in areas populated with wildlife, getting a bullbar is a wise investment. It is also a great accessory where spotlights, vehicle winches, and radio antennas can be mounted to turn the ride into a hardcore off-car vehicle. Bullbars give vehicles a tougher and more rugged look.

When marketing, there are several things you can do to help your buyers make the right choice.

  • Inform your buyer if the bull bar is meant to suit their specific vehicle or if you are offering a universal design meant for different vehicles. Be honest in letting them know that while a universal design is cheaper, it may give them lesser protection and lower quality.
  • Bullbars are often made of an alloy or pure steel. Steel models have better durability with the ability to endure stronger impacts. But these are also relatively heavier and can cause a burden on the suspension system of a vehicle. Alloy materials might not have strength as steel models but are notably lighter. Due to this weight difference, you can recommend steel, models for four-wheel-drive and heavy vehicles, while alloy materials are better for front-wheel-drive or rear-wheel-drive and lighter vehicles.
  • Ensure that the type you are offering are compatible with the airbags of the vehicle of the buyer. During high-speed collisions, incompatible types might get in the way of the timing of the airbags of the vehicle. It will make the airbags inflate either too late or too early, a serious problem that can spell disaster for the driver and the passengers alike.

Marketing to shop bullbars online is an easy task as long as you always keep in mind the safety of your buyers and the requirements of their vehicles.

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